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Valentine's Showcase Campaign
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Valentine's Showcase Campaign
“Spread some love…” Squaremackerel’s 2008 St. Valentine’s Day email campaign involved sending one of a selection of personalised and animated Ecards to every person on their CRM database, inviting each recipient to in turn go on to send an Ecard to the one they love.
The response was overwhelming, so thank you to all of you that used this totally free service, and we’re pleased to say for the anoraks among us the key statistics are:
- 79.1% of all Ecards were read by the recipients.
- Hits to the Squaremackerel website on the day of issue increased by 1177% when compared to the average daily hits.
- There were no postage costs and each email got to the directly in front of the intended receiver in a matter of seconds.
- 0.19% asked to be unsubscribed, which is fair enough, after all there’s only so much love to go around. Oh, and one guy did say, “go away” – hang in there buddy, they say there’s someone out there for all of us!
- All of the above info was gathered within 24 hours of deployment.
Thanks again for all your support…